Get to Know Us
Working together, through owning and managing Rural Directions for the last 20 years, has given us a deep understanding of New Zealand’s primary industry businesses and their people needs. We’ve observed a huge shift in the sectors’ requirements of having the right people in the right jobs and we are proud of the results our committed team delivers across recruitment and HR.
Brent & Gretchen
Our journey
New Zealand’s primary sector supply chain is quickly evolving into a modern, technology-driven industry with broadening demands for recruitment and HR. Inspired by this evolution, at Rural Directions we have expanded our focus reaching ever further beyond the farm gate.
Founded in 2005, Rural Directions is a professional services company helping primary sector supply chain businesses make the connection between people, performance, productivity and profitability. We are committed to all levels of the sector and work throughout the country. We understand people, compliance and business risk and we are determined to provide you with an exceptional service where we listen, earn trust and work to exceed your expectations. We are respectful, professional and ensure confidentiality in all interactions – we understand the privilege of being engaged to work with you.
The team at Rural Directions includes three who have been delivering recruitment and HR services to the primary sector for over 20 years along with some fresh faces with specialist skills. This combined experience ensures we have the recruitment & HR expertise to assist you with entry level roles through to executive appointments across the primary sector supply chain.
Brand evolution
Recently, we evolved our branding to better represent our people, our place, and how we help careers and businesses grow. Our new branding represents a fresh Rural Directions with a clean, modern typeface and a deeper story of our service and our roots told through the curved symbolic RD emblem. Within this we see a path leading to a crossroad, symbolising the career paths and opportunities we facilitate. As a proud Hawkes’ Bay, New Zealand business, a koru shape within this emblem symbolises our anchor to the land and its history. The soft orange curves take inspiration from the undulating earth our industry is rooted in, and the upward ’tilt’ of the emblem – like a tilted map – draws the eye upward, forward, onward towards a new direction. We look forward to joining you on yours.
Supporting our community
East Coast Rural Support Trust
Hawke’s Bay Facilitators
Hawke's Bay Rescue Helicopter
Gold Sponsors
